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Marketing
Communications Consulting
Good wine needs no bush… And what about your business, and your product, or service?
If
you believe that nowadays in the dump of goods and services, even the
best wines need bush, then you are in the right place. We believe it
too…
We are at your service with marketing communications and PR consulting
from work out of strategic plans and creative concepts to execution
of integrated marketing communication campaigns and measurement of effectiveness.
We
are specialised in tourism
consulting and cultural projects.
Marketing
Communications Consulting
analyse
the current situation, define objectives and target groups,
create
messages
execute
media research, define media according to potential target group
circulation, frequency of publication, audience
do
media planning and optimisation, choose the best suitable media mix
fitting
to
potential target group (ATL/BTL media), determine
the schedule of insertion
design
layouts and do
copywriting, handle media buying, keep contacts
with media
representatives,
do proof-reading
co-ordinate
the execution of brochures and prints, outdoor and indoor media
manage
DM and telemarketing campaigns
do
copywriting of DM letter,
manage database, print letters and send by post
or
e-mail, follow up with
software support that helps measurement of
effectiveness
and feedback)
organise
and conduct Sales Promotion actions
plan
and co-ordinate the execution of PR and communications campaigns
manage web marketing and on-line communications
co-ordinate
the execution, keep
contact with business partners
media
buying, printing, event organising, etc.
complete
marketing budget controlling, measure effectiveness, make feedback
PR
Consulting
set
up internal and external PR strategies, develop corporate identity
(print
and
online), compile CI Manual
develop
sponsorship management policy, search for potential sponsors
organise
PR events and do event marketing by providing full-service event
organising
(product
launches, corporate events,
partner
parties, press
conferences,
etc.)
manage
press connections, issue press releases
create
news, write PR
articles, organise press conferences,
make press
monitoring,
arrange interviews, photo and film shootings
edit print and on-line newsletters, corporate magazines
"Good wine
needs no bush."
(William Shakespeare)